I was not at the Web 2.0 conference, but like many, I read the twitters, blogs, and articles that sprang from the presentation of Danah Boyd. Watching video of the event on YouTube and reading the blog post Danah on the incident, there are several lessons we can learn that will make all the speakers of the conference - with or without Twitter - better, more effective presenters.
But first, before addressing what presenters can do, a shout out fast for conference planners. The idea of having the Twitter feed to be part of the frontchannel - streaming live behind a presenter (like Boyd as she was presented) - is not a good thing. No matter how much we would like to think that we, modern humans are "very well" in multi-tasking the fact is that we are not. Nobody can read and listen at the same time. That is why a balloon PowerPoint slides is so boring course! So for those of you who have the power to determine such a decision: leave the channel back in the return channel!
And now, back to the starting point, what errors Boyd and many of us do and what can we learn.
Mistake # 1 - This is me (the presenter)
One mistake that many players is to think the presentation is about them. It is not. This is the audience. If Boyd, she gave another speech, rather than using the tried and true speech she had given many times before. She said in her blog "Personally, I like the challenge and I hate to give the same speech over and over and over again." Much later, she justified the decision to be good for both existing fans and members of the public news, I think she just wanted to change itself. The Fix
Be prepared to repeat the same speech you gave again and again if that is what is best for the public. But if you believe a new discourse is in order as you follow these steps.
Extract of speech to a friendly audience.
sure that this is not the first time you have submitted public documents, especially if a high-level event. Present to a group of colleagues, family members, or a good Toastmasters Club. Verify that your friendly audience includes people who are willing to provide honest feedback. The various components of Web 2.0 Danah Boyd speeches were interesting, but the General's speech had no framework, no indication of where this issue was ongoing. And because it went so quickly, and mysteriously, Twitter chatter began. Get feedback from a friendly audience would have given Boyd a clue that if she did not change his approach, his audience would be lost. Repeat
religiously dedicated
Although repetition is no guarantee that you will not be nervous or stumble over a word or two, you can go a long way to have the kind of service you want. With Boyd, the fact that she came across several keywords in the first two minutes of his speech alluded to me that she does not have enough to repeat the speech. And from the sounds of his normal gait, he feels not as if she repeats her speech. Quoting again Boyd, "The dirty secret is that I read many of my interviews, but the public is not really realize it because my computer and scan between the public is generally quite easy. So it does not seem I'm playing. "
In fact, I'm not Boyd on this point. I guess the audience know that she reads when she has a screen in front of her. Repeat told the audience that you care about the presentation. And when you do not repeat - if reading or not (and please, please do not read!) - The public knows it.
Mistake # 2 - Not arrive early and overview of the situation speaks
blog Boyd, "I learned about Twitter stream shortly before my surgery. I did not know whether or not it was filtered. I also did not see the talks by previous speakers, I knew nothing about what was happening on the screen When I walked onstage, I was featured in a new shock:. the lights were painfully clear ... Taken aback by this, my speech started rough. "
Because Boyd did not arrive too early, she found it just as it went, rather than having time to reflect and Preparing for the unexpected. The Fix
To Arrive early engagement in the city, visit the site prior to the meeting. Ask the meeting planner or hotel staff how the site will be set up on the day of the speech. Arrive at least an hour earlier, preferably more, and test everything. Test the microphone - and always use a microphone in a large room, even if you think you're strong enough - that for the comfort of the public, not yours. Test lights - not know whether you will be able to see beyond the first row. If you do not see past the first row, then get an idea of where the seats are so you can watch parts of the room where the chairs will be located. This will allow the public the impression that you're making eye contact, even if you can not see them. If possible, have the house lights to stay in place so you can see the audience. Check up and down the stage. Watch for small cracks that you could get stuck in a healing hand and wobbly rails that are not attached to the stairs. To know which side of the platform are the steps. Check the scene to see if it squeaks - it's something you do not want to be being distracted by your speech if you do not see it coming. Verify that the audio-video equipment is working for slides and videos that you expect to see. If there is something you do not expect (like the fact they will not be able to project your slides), then you will have time to adjust a different approach, without the PowerPoint deck.
For a commitment out of town, you'll want to arrive the day before your speech (in the hope of avoiding the problems caused by flight delays). Repeat all the same action above, preferably the day before, when the chamber is not used, or before the events begin in the room that day. Make sure you have plenty of time to find a solution if there are problems. Have contingency plans to return your plans. Use the conference staff or venue to help you adjust to the unexpected. Be a boy scout - be prepared.
Mistake # 3 - Assuming the worst
During the Web 2.0 conference, Danah Boyd felt that something was happening in the room, and immediately went to the wrong place. You can see his face when watching the video. The way she looks at the hearing between the lines of his reading speech, certainly changes during the speech. When she went off stage, she learned the truth about what was happening on the Twitter stream. Said Boyd, "The Twitter stream was initially upset that I spoke too soon My first response on this subject:. OMG, seriously it was because this is not how I interpret the situation on the scene? ".
Like many of us, if things do not go as we expected they should, we assume the worst. The most pessimistic assumptions can lead us to wrong or to withdraw into itself - two factors that make things worse. Things are rarely as bad as it seems. The Fix
Remember - the public think you're better than you think you
Most of us know that we wanted to give speeches. And when a speech is not going as we have imagined, we feel like we're failing. But here's the thing - it does not matter what we think as a speaker. What matters is what the audience hears as listeners. If you talk to a conference with a live stream on Twitter (or backchannel frontchannel) plan to advance. (See Olivia Mitchell excellent e-book on the topic http://bit.ly/14T7wb.) Ask someone to watch the tweets and the plane breaks to verify fixes simple as "she talks too fast" or chatter more serious, as many tweets and retweeks seeking to cover a some aspect of the topic. This will help you as a speaker to help you respond to public needs, and keep you from spiraling out of control when you get an unexpected response from the audience.
The return channel may be Twitter an extremely powerful tool when used properly. It is wrong to think that people are rude because they have a tool like Twitter, where they can feel get away. The truth is, in the era of Twitter before and even today in non-conference technology, people have had and continue to have the same negative thoughts when a speaker is too focused on themselves and not on the needs of the audience. The difference between what Boyd knew, and non-environmental Twitter is that the people only a member of the audience unsatisfied Twitter can not complain to themselves and the people sitting next to them. Twitter allows people to complain about a tool more widely. What Twitter can do for speakers is to give us another way to get public feedback so that we pay more attention to their needs. If the Twitter backchannel is not there, and if you are a speaker self-centered, rather than a public speaker focused, results are the same - a dissatisfied public - just fewer people know about it!
this article is translated into french
behind this article (in Englis): http://ezinearticles.com/?Improving-Presentation-Skills---Lessons-Learned-From-the-2009-Web-2.0 -Conference & id = 3437157
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